Beverly 400+'s Passports
Shoebert's Maze
Dive into a one‑of‑a‑kind adventure with the Shoebert’s Maze passport, a playful scavenger hunt that celebrates the businesses of the Cummings Center—once home to the historic United Shoe Machinery Corporation, affectionately known as The Shoe. Today, this sprawling campus is a hub of innovation, creativity, and community, and it also happens to be the site of one of Beverly’s most beloved local legends: Shoebert, the adventurous harbor seal who famously made himself at home in Shoe Pond. With this passport, you’ll follow a custom map through the Cummings Center, discovering participating businesses and finding hidden Shoeberts along the way. Each stop reveals a new seal to find, a new clue to solve, and a new piece of the property’s past and present. More locations may be added!
FreeHistoric Highlights
Step back in time and explore the stories that shaped Beverly with our Historic Highlights passport—your guide to uncovering the city’s past, one landmark at a time. Centered within walking distance of downtown, this passport leads you through centuries of local history woven into our streets, businesses, and architecture.Each stop highlights a site selected in partnership with Historic Beverly, the nonprofit dedicated to preserving and sharing the city’s heritage. Each location offers a window into the people, events, and moments that built the community we know and love today. More locations may be added!
FreeCitywide Challenge
Get ready to explore Beverly from end to end with this Citywide Challenge passport that celebrates the people, places, and businesses that make our community one of a kind. Stop into some of the city’s most beloved businesses — the places that greet you by name, fuel your mornings, inspire your creativity, and bring neighbors together. Whether you’re exploring solo or teaming up with friends and family, you’ll uncover hidden gems, meet the people behind the counters, and experience firsthand how these businesses help make Beverly so special. More locations may be added!
FreeA Taste of Beverly
Savor the flavors of Beverly with our Taste of Beverly passport, your guide to exploring the city one delicious stop at a time. From cozy cafés and craft‑drink favorites to beloved local eateries and hidden culinary gems, Beverly’s food scene is as vibrant and diverse as the community itself. With each stop, participants will get a taste of what makes our city’s kitchens, counters, and taps so special. Meet the businesses that bring Beverly’s culinary culture to life. Whether you’re a foodie, a casual snacker, or simply curious, this passport turns the city into your tasting trail—one bite, one sip, and one unforgettable stop at a time. While you’re welcome to sample bites and sips along the way, there’s no requirement to make a purchase—participants can explore, learn, and even enjoy Beverly’s flavors by discovering new spots to try later. More locations may be added!
FreeDowntown Discovery
Step into the center of it all with the Downtown Discovery passport, your guide to discovering the businesses that give Beverly’s downtown its unmistakable character. This downtown adventure leads you through Cabot Street, Rantoul, and the surrounding blocks. As you complete challenges, follow clues, and check in at participating locations, you’ll meet the owners, makers, and teams who pour their passion into every storefront. These are the places you can’t find anywhere else—businesses that are uniquely, proudly, unmistakably Beverly. From long‑time staples to fresh new favorites, each stop highlights what makes our downtown a destination worth exploring. More locations may be added!
FreeCreative Crawl
Experience Beverly’s vibrant art scene like never before with our Creative Crawl passport. From colorful murals splashed across downtown walls to hidden installations tucked into unexpected corners, and local businesses that champion Beverly’s creative spirit, Beverly is bursting with creativity—and now it’s your turn to discover it all. As the proud home of Montserrat College of Art, Beverly’s streets double as open‑air galleries shaped by local artists, students, and visionaries. Explore the city through an artist’s lens. Whether you’re a casual admirer or a dedicated art lover, this Creative Crawl is your ticket to experiencing Beverly’s creative spirit in a whole new way. More locations may be added!
Free